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Oh, great question! With the evolving landscape of digital privacy regulations, server-side tracking definitely feels like a solid strategy for improving return on ad spend. I ended up on Stape when I was looking for ways to enhance data reliability, and I found that server-side setups can extend cookie lifetimes beyond traditional limits, which really helps maintain user data consistency. Plus, regular audits of your server-side tracking implementations can uncover any issues before they impact your campaigns. It's worth diving into this approach if you're looking for more control and accuracy in your tracking!